Google Search Console (GSC) is one of the most essential services that Google provides to SEO practitioners and developers. It includes click, impression, and search query data for SEOs, and developers can access essential information to help troubleshoot or discover undetected indexing problems. All the data appears in the Google Search Console account has been verified, some of which can then also be made available to Google Analytics.
Google Search Console is a combination of tools and resources to help website owners, webmasters, web marketers, and SEO professionals to monitor website performance in the Google search index. It contains various features including information about search appearance, search traffic, technical status updates, crawl data, and additional educational resources.
Google Search Console is a free service that provides you an opportunity to learn information about your website and the people who visit it. It can be used to find out things like how many people are visiting your site and how they are searching their content on it, whether people are visiting your site on a mobile device or computer or laptop, and which pages on your site are the most popular. It can also help you find and fix website errors and, submit a sitemap.
One of the most famous features of Google Search Console is Search Analytics. It explains how to get organic traffic from Google and offers critical search metrics from the website that includes clicks, impressions, rankings and click-through rates. It is easy to filter data in multiple modes such as pages, queries, devices, and more. SEO professionals should never forget to check the queries section as it helps in the identification of organic keywords. You can also find the total visitors using Image search for visiting your website. The average CTR of mobile and desktop can be easily compared along with the average position or ranking of specific pages can be checked.
The section helps in improving the display of the SERP. If there is any issue related to SEO, the feature help in their identification. Issues including Missing Metadata, Duplicate content, over or under optimized Metadata and more can be identified. If identical content is available on the Internet, the search engine finds it tough to decide regarding which content is more relevant to a specific query. Likewise, if metadata such as Meta Description or Title tag is missing, it can be easily discovered.
Examining the crawl error report helps you to solve various problems related to the crawl section. All the errors related to Googlebot encounters are shown while crawling website pages. All the information about those site URLs that could not be crawled successfully by Google is presented as an HTTP error code. An individual chart can be displayed and, information like DNS errors, Robots.txt failure and server errors can be revealed.
The feature helps in ensuring that the web pages are search engine friendly. Google crawls every page for publishing or indexing on the SERPs and the URL is analyzed. It includes changes in the content, title tag and, many more. It also helps in communicating with the search engine bots and find out if the page can be indexed or not. The tool also helps in indicating when due to certain errors, the site is not being crawled or may get blocked by coding errors.
The XML sitemap is used to help search engines such as Google, Yahoo, Bing to understand the website better while crawling by robots. The section named as sitemap is where you can test your sitemap to be crawled and no web pages are indexed by Google without the sitemap portion. Robots.txt is a text file which instructs search engine bots what to crawl and what to not. It is used to check which URL is blocked or disallowed by robots.txt.