4 On-Page SEO Guideline that Every Marketer Must Consider

On-page SEO is the practice of optimizing web-page content for search engines and users. It is the process of optimizing various front-end and back-end components of websites so that it ranks in search engine and brings in organic traffic. Common on-page SEO practices; include optimizing, title tags, contents, internal links, meta descriptions, and URLs. On-page SEO is important because it leads Google to decide the value of the website and its advantages for visitors and customers.

However, mastering on-page SEO requires broad knowledge as it includes many aspects. On-page optimization should be taken into account every time a new blog post is published; it should be done even if you rank #1 in the search result because SEO is an ongoing process. On-page SEO consists of many steps, and there are many factors that directly or indirectly influence the success of a website. From the crawlable website, site architecture, links, website speed, mobile-friendliness, keyword optimization, to CTR.

Following are some On-Page SEO Guideline:

Optimize for Search Content: If the content on your website is not what the searchers are looking for, your website will not get any visits to let alone rank #1 on the search engine. As Google’s entire model relies on them serving the most appropriate result in the top spot, you can create content based on what currently ranks for your target keywords. Search intent SEO is the process of optimizing your content to match the most common commercial intents associated with your target keywords. If you want to rank on #1, take a look at the top-ranking pages to better understand the search intent.

Improve page loading speed: In this fast era, nobody likes to wait for information to load from a site when there is a faster option. Page speed is a ranking factor as if you have a slow-loading page, users will bounce off from your site and go to a different website, and this will affect the ranking of your page. Google collects these signals and takes them into consideration in their algorithm, this may greatly affect your page ranking as a slow loading page is bad for users’ experience. Therefore, it is important to make sure that the page loads as fast as possible.

Mobile-friendly website: With Google’s mobile-first index, it is necessary to optimize the site for mobile users, you can either create a separate mobile site or a responsive design. But the best version for SEO and analytics is the responsive design version. If your site is not mobile-friendly, you should install a responsive theme, simplify the menu, compress image size, optimize the text, consider AMP, or hire a developer to work on it.

Content Optimization: Content optimization is essential as it will help Google find your content; you should focus on both readers and search engines at the same time. Researching for keywords is essential when creating new content, it will help you to find new topic ideas, find phrases that are popular and easy to rank, and understand what people are interested in. Apart from this, it is also important to create quality content and use topical relevant keywords. And the best practice to use the focus keywords is in the title tag of your page. It is always advisable to keep the content simple and readable, avoid using big words, use short sentences and paragraphs, and keep this informal.

On-page SEO is more than just researching keywords and using them as meta tags; there is a lot of things involved for a successful on-page SEO. It is about fulfilling search intent, giving the searchers what they want, and optimizing the site regularly as per every new post and algorithm update.

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