It is no more a hidden fact that to strive in the competitive scenario of digital marketing one must be more aware of the virtues of the Search Engine Optimization (SEO) and its impact on an organization’s bottom line. However, practicing SEO is just the tip of the iceberg. A well-designed strategy along with thorough knowledge of Google Algorithms is also crucial.
Usually, while designing an SEO strategy, the organization can end up making mistakes which can adversely affect its online presence and even result in a Penalty. Here is a detailed account of errors that can hamper the business on the digital platform.
There is a misconception that SEO solely revolves around keywords. Well, keywords play only a part in a complex algorithm. One must be careful about how one uses these keywords. The organization must be aware of the following mistakes:
It is an acknowledged fact that content is the king. No matter how effective the SEO strategy is if the content lacks quality the website’s ranking will drop. There are mistakes that are usually visible in the content:
To ensure good rankings on the search engine the website needs to be fast, secure, mobile-friendly and optimized to secure top position in the search algorithms. It is necessary to understand that every second count. A low-speed website can result in lower revenue. Another crucial thing to note is that Google began sites without SSL certificate unsecured in the URL bar. It is a search ranking factor where the unsecured website ranks lower than the secured ones. Majority of the mobile users today want easy access to the websites. Therefore, the website must be easy to navigate from the smartphone.
Authority in a specific industry adds to the credibility of the website. When a site, according to the Google Algorithms, seems to be appropriate for the users, it is likely to get ranked a higher. To dominate the in authority, one needs to avoid the following mistakes:
The success of an SEO campaign depends on how effectively it is getting tracked. Right tracking and analytics offer insight into the following:
To avoid the above-discussed mistakes, an SEO audit needs to be done. It provides a clear picture of the website’s SEO campaign and what steps need to be taken in the future. It will help in improving the business’s bottom line.