A Comprehensive Guide to Targeting Keywords for Artists

seo keyword targeting

Like any other profession, the scope of working with SEO has also seen a constant rise in the group of artists. Following the profession of being an artist, it is all about getting closer to the audience and letting your artsy speak to them. An SEO helps you to achieve the goal by taking you a step closer to a wider audience. However, making a website is one thing and creating a large audience base is another. There are plenty of websites struggling every day to make their own identity which is why it gets tougher for an artist to survive.

Taking help from an SEO agency and letting them work for you only increases your business opportunities and, makes people notice your artwork. In case you have already made your mind to take help from SEO but not sure about the keyword targeting thing, here is a comprehensive guide explaining to you how to get started with it:

Describing Your Artwork to Others

The first and the most wanted step is to describe your work to the audience or else they won’t be able to distinguish you as a relevant part of work. Describe what your art is all about and the subject matter you work for, explain them the style they use and further explain it in short sentences. Be sure about your phrases and descriptions as they will further match up with the search items over the internet.

Watch Out for Words You Are Targeting

Now watching out for words is really essential even if you are not wanting to target them there could be a few words that may be inducing visitors to your website. By installing Google Analytics, you will be able to recognize which keywords are working for you and which isn’t. Note down the keywords that are sending you traffic and use them often to turn your website into a hit. Also, don’t forget to invest time in advanced keyword research as it will help you in the near future.

Advanced Keyword Research

As stated above, advanced keyword research is truly an integral part of the SEO business. Researching for keywords should never stop even if you are experiencing heavy traffic on your website. A tool called Google Adwords helps you to enter multiple phrases and keywords at one time and, grab a long list of ideas spontaneously. All you have to do is add the descriptions along with search terms.

Dodge the Overly-Competitive Keywords

The very famous slang that says, it’s not the hard work but, smart work that pays off. Similarly, in case of targeting keywords for your art business landing onto keywords like oil painting and art would be a waste of time. While searching for oil painting you would notice a million of searches, however, you should focus more on the keywords that are less used and have a scope of showing on the search page. For beginners, there is no such rule of thumb of not using the competitive keywords but, once your website becomes reputed, you should legitimately start targeting better keywords.

Conclude Your Keyword List

Settle down with your keyword list as soon as you are done with dodging the overly-competitive keywords. While finalizing your list be sure about the low-competitive phrases as they will be leading your website and taking it to the heights. Make efforts for keeping your keyphrase under five words and not more than that and, add words like “find” or “buy” in front of your phrases to make them look catchy. Don’t forget to include at least 100 keywords in your list both the low and the mid-level competitive words. And, when finally you think it’s ready here begins the real work.

Create Blogs for Every Keyword

This is the moment when the real work begins. After the whole long procedure of exploring keywords, finding them, and noting the less-competitive keywords, start over with writing blogs for each keyword. While writing the blog, make sure you use the keyword in a manner that it looks both creative enough to grab the reader’s attention and delivers the intact keyword over the internet. The subjected keyword should be used both in the title as well as in the post, so the emphasis is put on it.

The New York Times Forbes Enterpreneur Magazine mashable The Wall Street Journal