Google Search Console: Top 5 Features to Look for

Google Search Console (GSC) is one of the most useful tools or service that Google provides to SEO utilizers and developers. It includes click, impression, and search query data for SEOs, and developers can access essential information to help troubleshoot or discover undetected indexing problems. All the data appears in the Google Search Console account has been verified, some of which can then also be made available to Google Analytics.
Google Search Console is a combination of tools and resources to help website owners, webmasters, web marketers, and SEO professionals to monitor website performance in the Google search index. The tool includes various features including information about search appearance, search traffic, technical updates, crawl related data, and other additional educational resources.

Google Search Console is a free service that provides you an opportunity to learn information about your website and the people who visit it. It is used to know things like how many people are visiting the site and how they are searching for their content, whether people are visiting the site through a mobile device, computer or laptop. It can also help you find and fix website errors and, submit a sitemap.

Search Analytics:

It is one of the most useful features of Google Search Console. Search Analytics explains how to get organic traffic from Google, and the tool offers critical search metrics that include clicks, impressions, rankings, and click-through rates. It is easy to filter data in multiple modes such as pages, queries, devices, and more.
Apart from everything, SEO professionals should remember to check the queries section as it helps in the identification of organic keywords. It helps to find the total visitors using Image search for visiting your website. The CTR of mobile and desktop can be compared with the average position or ranking of specific pages.

Crawl Errors:

The section contains the crawl error report so examining it can help you to solve various problems related to it. All the errors encountered by the Googlebot are shown while crawling website pages. And, the information about those URLs that could not be crawled successfully is presented as an HTTP error code. An individual chart can also be displayed and, information like DNS errors, Robots.txt failure, and server errors can be revealed which is helpful for the SEO professionals.

HTML Improvements:

Through the section, one can enhance the display of the SERP. If there is any issue related to SEO such as Missing Metadata, Duplicate content, over or under optimized Metadata, the feature help in their identification. If identical content is available on the Internet, the search engine finds it tough to decide which content is more relevant to a specific query. For example- if metadata such as Meta Description or Title tag is missing from the site, it can be discovered without any issue.

Fetch as Google:

The feature assists in ensuring that the web pages are search engine friendly. Google crawls every page for publishing or indexing on the SERPs and the URL is analyzed as it includes changes in the content, title tag and, many more enhancements. It also helps in communicating with the search engine bots to find out if the page can be indexed or not. Moreover, it helps in indicating those errors due to which the site is not being crawled or may get blocked.

Sitemaps & Robots.txt Tester:

The XML sitemap is used to help search engines such as Google, Yahoo, Bing to know the website better while crawling by robots. The section named as the sitemap is where one can test your sitemap to be crawled and no web pages are indexed by Google without the sitemap portion. Robots.txt is a text file which instructs search engine bots what to crawl and what to not. It is also used to monitor which URL is blocked or disallowed by robots.txt.

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