Today, every business is short on cash-in-hand but rich in people-hours. It’s obvious to see many organizations pulling back on their digital marketing spending as they aren’t receiving any revenues due to Covid-19. They are questioning their budget and saving to pay off their workforce while they are on leave. However, with everything seems to be stuck in a turmoil, a ray of hope appears for website migration. Yes, you read it right. Migrating a website is a meticulous job and involves immense risk, but if done with proper planning, it can be managed to spice up your website for the future. So, why migrate now, during the ongoing global pandemic? The answer is hidden in the reason why several companies put them off for so long.
The foremost reason being the lots of time engagement that the job requires, while many other tasks take precedence. Secondly, the risk it involves is so high that companies fear losing their quarterly or even annual goals, all at once. So, now when you are mostly free from the regular business, you will have enough time to push forward on that migration project. You also don’t have to fear about executing it incorrectly because nothing other than marketing is at your priority these days.
The kind of migration we are talking about includes Domain, CMS/Back End, Website Consolidation, and HTTPS (SSL). Let’s dive into their details.
Domains are used for naming and addressing purposes and helps identify the realms of administrative autonomy, authority, and control on the Internet. Simply put, those who have noticed, while some URLs end with ‘.com’, others end with either ‘.net’ or ‘.in’. Similarly, there are several other IP addresses that define the niche or context of the URL. If your website’s URL ends with .com or any other shortened version of your brand URL, now is the time you much change it. Since your site is performing uncertainly nowadays, a little hit caused by this project will not affect you much, in fact, prep you for future success.
Businesses often seek to expand their website and launch new components but get stuck beneath excessive workaround and band-aid fixes. That’s usually because of clunky and wildly inefficient CMS/Back End. Similar to Domain, any shift or amendment on the site propel the search engines to re-crawl and index them, hurting the site’s overall performance. So, be it site architecture update or URL changes, do it now while you are locked up in your home. Not only this project can improve your website’s SEO but also maximize ROI in the future.
Did you know about companies having multiple websites? Are you also one of them? Doesn’t it hurt to maintain different domains for a single purpose? If a company manages two, three, or even more websites, they are now suggested to consolidate all of them into a single domain. By consolidating multiple URLs into one large and more authoritative URL, you push yourself towards positive SEO and lesser workload.
Whenever you type URL in Google search, does it begin with HTTPS? Ever wondered why it has been included? In 2014, Google encouraged sites to include HTTPS at the beginning of their site’s URL to ensure that it is secure to be visited. Yes, it’s a sign of a safe and secure webpage for users. Not just that, it has also been a ranking factor on the internet. So, if not done yet, migrate to HTTPS now and further keep online threats at bay.
Today’s SEO news that you can’t shrug off is the importance of site migration during Covid-19. With resources being underutilized, you better utilize this time to prioritize your long-pending migration.