The COVID-19 pandemic has indeed changed the face of digital marketing. And during these tiring times, resources have shifted, many employees have been let go, and the budget has been cut, but the importance of continuing with SEO Efforts During COVID-19 remains more important than ever. Companies, whether it is small, medium, or large-sized all continue to share one common goal and that is to stay in business. When there is a recession, marketing is often the first to feel the repercussions. However, in this blog, you will read about why it is a good idea to continue with your marketing strategies instead.
The Impact Of COVID-19 On Search Traffics- Yes, during this pandemic the internet usage has surged, but the internet usages do not exclusively refer to online search. In addition to just doing a search, internet usage refers to a wide range of activities, such as electronic transfer, virtual meetings, gaming, movie streaming, mobile apps, social media, and more. The search volume has also increased but with more focus on health, news, and other relevant industries. And as a result, this has caused a decline in traffic to non-essential business websites. This means that SEO is more important than ever for relevant and essential businesses.
Search Trends Are Accelerating During COVID-19- Due to this pandemic, most of the people are staying in, and their screen time is up. And as result, there is more content consumption, streaming, more online purchases, and more online activity as a whole. During this time, it is crucial to understand how the user’s digital needs and search behaviors are shifting, which will allow the marketers to come up with excellent strategies. And although most of the people are not necessarily buying products or hiring services right now, it is a good idea to position your content and build a relationship with them.
Why SEO Matters During COVID-19- SEO can come in handy, although there may be a decline in search traffic. Since COVID-9 is trending, you can create content related to COVID-19 and be sympathetic towards the readers and users. However, make sure that the content that you’re creating is relevant, of good quality, and still under your niche. Since SEO is not only about traffic, if you focus on it now, it can help you identify highly qualified leads for your business. Another thing that makes focusing on SEO right now is that SEO gains are long-term, so the benefits that you’re getting now you’ll continue to get for a while.
And When Your PPC Budget Gets Cut, SEO Can Support- During this recession, most of the marketers are cutting back on their spending. This means that advertising channels like paid ads and paid social will likely feel the consequence of the reduced budget. So, it is more important than ever now to make sure that your website is visible on the first page of the search engine. And as most of the businesses are putting off on their PPC efforts, you can put more effort into SEO, so that your business can bend the curve when things start to go back to normal.
And one of the advantages of SEO over PPC marketing is that it is free. However, it does require a significant amount of time, to understand it, produce content, and to stay on top of the search engine. And when the dust settles, and things begin to heal, the website visibility will be more important than ever. And you can achieve this if you focus on SEO now, and make sure that it is optimized now for the future. So, these are some of thee reasons why you should continue with SEO Efforts During COVID-19.