On-page SEO is the practice of optimizing web page content for users and search engines. It is one of the most important factors that contribute to the better functioning of the overall SEO. Some of the most common on-page practices include optimizing title tags, content, internal linking, URLs, and more. On-page SEO is completely different from off-page SEO, which is optimizing for signals that happen off of the website. However, on-page is not only about cramming keywords into your page’s HTML; there is more to it. It includes user experience, optimizing page speed, search intent, click-through-rates, and more. So, here is a definitive On>-Page SEO Guideline that you can follow.
Optimize Your Content for SEO- When you’re optimizing your content for SEO, make sure that you use the keyword in the first 100 to 150 words, which is an old-school SEO tactic, but it still works. This is important as Google tends to put more weight on terms that show up early on the page. The next step is to wrap the title using the H1 tag, as it helps Google understand the structure of the page. You also need to check your site code to make sure that the title is wrapped in an H1 and the keywords are inside of that H1 tag. Another thing that you need to check is the keyword frequency, use external outbound links, and optimize URLs for SEO.
Optimize Title Tags and Description Tags- The title is one of the most important on-page SEO factors, as it gives a high-level overview of what your page is about. And the closer the keyword is to the beginning of the title tag, the more weight it has on search engines. You can use unique keyword-rich meta descriptions, and having a good meta-description will help your result stand-out, which will eventually boost the organic CTR. Also, make sure to include keywords once in your description, as Google tends to match the bold terms to match the queries. Additionally, this will also give a little pump to your click-through-rate.
Write Quality SEO Content- The process of writing good quality SEO content goes beyond using keywords. You need to create unique content that isn’t the same as the content that is already out there. You can come up with new tips and strategies, case studies, or others for your content. And make sure that the content that you are publishing is valuable; to do this, you can add details, make the content more engaging, update materials, and let expert authors write it. When creating the content, make sure that it satisfies the search intent as well, so that you can bring more traffic and minimize the bounce rate.
Make Sure to Optimize for CTR- The next step is optimizing for CTR, as it is one of the Google ranking factors, and by increasing your CTR, you can drive more traffic to your website. You can make use of question-based title tags and fill in your missing meta-description. Another tip is to use review and FAQ schema to get rich snippets. And when you’re creating titles, add some strong emotional sentiments, which can get you more clicks, as studies show, you can also add years to your titles and description, which will not make or break your CTR, but it will be helpful.
Here Are Some Advanced On-Page SEO Tips- Here are some on-page SEO tips that you can follow, use original images, instead of stock images in your content as it could be hurting your SEO. Link from high-quality pages on your site to give a boost to the pages. Another tip is to write comprehensive content as when your post covers an entire topic it has more chances of ranking. And do not forget to boost your page speed as it is one of the SEO rankings signals. Do not forget to optimize the image on your site with a descriptive filename and alt text. And aim to rank your content in the featured snippet.
Following this definitive On-Page SEO Guideline will help you better optimize your on-page SEO for your website.