2020 has marked the start of a new decade in digital marketing, as most businesses and individuals are treating it as essential; especially, due to the pandemic. Whether you are a start-up business or a well-established, digital marketing should be a part of your strategy. Digital marketing is performed through a personalized marketing strategy that comprises of the mediums to be used, the targeted platforms, and the method through which interested customers can get more information and make their purchase. Here is an ultimate 2020 Digital Marketing Guide for a better marketing strategy.
A lot of businesses are using Artificial Intelligence tech to handle process automation. AI can be used for customer service, product recommendation, personalized communication, and in the process of content creation. Artificial Intelligence is also capable of more complex capabilities like natural language processing, deep learning, predictive analysis, and data set analysis. If you’re still not making use of the AI, you should; it will make the process easier.
Coming up with personalized campaigns based on the data collected after performing analysis is one thing that has become popular and is known to be effective. Having access to information regarding customers’ purchase, preferences, likes, and dislikes will help you create a more personalized shopping experience, which will ultimately improve the user’s experience. Having data from the customers will give more opportunities for marketers to recommend products based on their preferences.
Chatbots are not new in digital marketing; however, it is still effective and working well. They can be annoying at times as it keeps popping up when browsing the website. However, they can streamline communication and allow users to get in touch with them more easily. Chatbots can help solve problems, enhances customer service experience, and is also a great source for data. You can make use of the data collected in the chat to produce quality content.
Video Marketing is on the rise, and it is one of the most important trends to utilize today, as customers tend to prefer to learn more about products through video rather than text. It is said that including video content on your page will drive in more traffic. Making use of video marketing, you are also more likely to improve the conversion rate as watching videos makes the customers more confident in their online purchase decision. However, creating videos is more challenging as compared to creating text, but it can be a fun campaign to work on.
Ephemeral content, also known as social media stories, is popular and is found in every social media platform. It is one of the most appealing features as they disappear after a certain period; this characteristic makes people want to keep up with brands and people so that they do not miss out. You can use this strategy to keep in touch with the younger audience, increase brand awareness, and boost engagement. It is also one of the most-effective ways to market products and services
In today’s market, there is an increased number of products and choices available to the audience, and this makes the customers confused about what they are looking at or which product they should try. When many products and services in the market promise to do the same thing, choosing a product becomes difficult for the customers. And this is where comparison posts and reviews come in play to help the customers make a decision. These posts are usually made by a third party, but brands can leverage them to their advantage.
These are some of the essential tips for your 2020 Digital Marketing Guide to help boost your business and keep it consistent.