Since time immemorial, humans set penalties to punish any instances of breaking the law. Even today, we apply in sports and other events to either warn or punish any incidents that go beyond the rule of a system. In the process of digital marketing as well, we have Google penalties to punish those websites breaking Google’s criteria. One will either notice a fall in the ranking of the targeted keywords or his/her site not visible in the search results. Due to these circumstances, the preferred audience will not be able to find the website.
Google penalty can occur on any website. However, it is not an easy task to get back the ranking and recognition from Google. In this case, hiring a specialized support team can help to achieve Google penalty recovery.
Google always aims at improving users’ experience by providing relevant results. So, any website that violets and manipulate the search results is the same as committing harming Google’s terms and condition. Google often makes changes over its algorithm to crawl and inspect the websites. Most people often get confused with penalty and algorithm updates. Algorithms updates like Panda and Penguin depend on a set of terms and conditions and calculations to deliver a target outcome automatically. In such cases, Google’s end game is to rank the websites having a quality standard and meet the requirements of webmaster guidelines. The expert reviewers in Google will review and rate those websites sliding with the algorithms but fails to reach the quality standards.
Though the results of penalty and algorithm are the same with a high loss of organic traffic, the factors are different. Sometimes, it creates misconceptions between the two. Understanding the underlying factors of losing traffic can help to find ways to proceed with the recovery strategies. For penalties actions, one will receive an action report through the Google search console. After the violation is fixed, there comes a need for explaining the causes and origins of the problem, which will then resolved into a reconsideration request. Contrary to this, one does not need to file a request for reconsideration to restrain from smackdown caused by algorithm updates.
Among Google’s manual actions, cloaking comes as a common thing faced in most websites. In this action, you will find different pages of violating the guidelines of the webmaster. It comes in two different forms. The first one is Partial Matches that affect a small portion of your site and the second one is the site-wide matches, which give impact to the whole website.
Whether it is algorithmic smackdown or a manual penalty, it is always necessary to examine the backlinks of a website. You should identify the links that can lose your ranking and traffic. After identifying them, you can take the required action to remove them from your website or disavow them. This way, you can recover from the penalty action of the search engine.
It is the Google bots that examine the faulty and violation of the link building process. Sometimes, a person from Google’s webspam team may impose a manual penalty on you after reviewing your website for its link profile. The manual penalty can also happen when your competitor files a spam report to your website, making the team examine the link profile of your site.
These are a few things that you should know about Google penalties on faulty websites. If you happen to face such cases, you can contact an SEO expert or other relevant professional teams to examine and proceed with a website penalty recovery action.