By following the On-Page SEO guideline, you can optimize various front-end and back-end components of your website so that it ranks higher in the search result page and brings organic traffic. These guidelines focus on components that include the content element, site architecture element, and HTML element. Google’s algorithm has been changing and updating, which makes it smart enough to understand the content and divide them into categories. Furthermore, On-page SEO has become critical because it tells Google all about your website and how you provide value to visitors. It helps to optimize the web page and identify the context whether it is high quality or not. As you know merely creating content is not enough to attract ranking, visibility, and bring organic traffic. Here are some guidelines you can follow to get better ranking, conversion, and traffic.
If you want to be a key player, then you need to write content and optimize it, so Google can identify whether your content is high-quality or not. It supposes to be relevant what are searchers are looking for. If it’s not, then you won’t be even in the game, let alone have a chance to win. Google’s entire business model relies on them serving the most appropriate result in the top spot. You can use that fact to your advantage by checking what currently ranks for your target keywords. You should always look at the current top-ranking pages to better understand search intent and then act according to it. That’s the only way you stand a chance of getting a better rank.
There is no doubt that slow-loading pages are annoying, and the user clicks a back button if the page takes time to load. Google knows that, and this is why page speed is one of the prominent ranking factors. To improve page speed, start checking your web page in Google’s PageSpeed Insight tool, which will analyze your page and give some optimization suggestions. You should also work on your site’s speed as a whole. Your page shouldn’t take more than 3 seconds to load, if it does, then there are high chances that most of the users will abandon your page and reach to another site. Thus, make sure your pages load as fast as possible.
Strategic placement of keyword is not wrong, however, it’s not that important now how it used to be, but there is evidence that it directly influences the raking. And more importantly, it helps to demonstrate to searchers that the page is the most relevant result for the users’ search query. Sometimes using exact keywords looks pretty spammy and unnatural when it forced into the content. Therefore, you don’t have to shoehorn the exact keyword into your content, but can use synonyms, stop words, etc. Google is smart enough to figure things out, so just make sure your content is on point.
Using short descriptive URLs is good as it helps to increase ranking. It helps users to figure out what page is all about just by looking at the URL of the page. Searchers are most likely to click search result that best matches their search query. Descriptive URLs help cement your page as that result. Furthermore, descriptive URLs tend to include the keyword you are targeting.
The on-page SEO guide line is all about fulfilling search intent and provides searchers what they want. By following these aforementioned guidelines, your site’s visibility will increase, get improve ranking, and has a better conversion rate.