Search Engine Optimization is a key component of digital marketing, considering that 4 out of 5 users click on links they find on the first page of search results. You would also want to appear on the initial page of results if you want to improve the site’s visibility for Google and individuals who rely on its information. While many experts will recommend an on-site or o-site optimization to achieve expanded site searchability, we here emphasize technical SEO. Technicalities can’t be tackled without a profound knowledge and skillsets; therefore, we are articulating top seven technical SEO skills that are must to hone the performance of the webpages and improve their ranking in the SERPs.
What is a sitemap? It is a file on the website that helps Google find out the changes being made by the marketer on the site. Accordingly, the search engine reviews the changes and rank the site based on their efficacy. The sitemap is also used by the readers to search through the valuable content located in different places on the same site.
While sitemap displays where to find particular content, navigational elements allow a seamless movement within the website. As dictated by the sitemap where a given page is located, navigation will help the readers get there without any hassle. The marketers are required to establish multiple ways to reach a webpage for that matter.
It is essential to ensure that Google doesn’t find out low-quality page or it will rank it lower in the SERPs. Sometimes, even the pages that are vital for the website don’t stand useful for the audience. As a result, Google ranks the site for not being able to meet the informational needs of the readers. Therefore, hiding these pages is construed as the best SEO practice by the experts.
Title tags or meta descriptions are a common and must-have component of every webpage. These tags outline the individuality of each page on the website, so Google as well as the readers can attain a better understanding of the information each page offers. Description tags are published just below the URL in the SERPs.
Getting a website ranked in the SERPs requires the detailing of the content for Google through structured data. It is a code that describes the content on the webpage to the search engine as well as the viewers in an intriguing way. It picks any page for featured snippets using rich results and then allows testing with the help of the Google Rich Result Test.
The role of smart devices has hit the search engine optimization market drastically. Google aims to reap revenues by accentuating the user’s search experience on the internet. Hence, it plays stringently with marketers when it comes to users’ convenience. They even drive the site lower in the SERPs if it doesn’t navigate smoothly on a mobile phone. Hence, optimizing the campaign and website for mobile is highly recommended.
URLs are important and why not? How is Google supposed to crawl the content and refer it further without a link to click on? For instance, you are running an e-commerce website with several pages allotted to different categories of products. You should ensure a unique URL for each page, which will eventually indicate that you are actively
The ever-evolving world of SEO seeks constant intervention of the marketing experts. However, in the rush of accomplishing on-site and off-site SEO goals, they fail to bestow requisite time and effort on technical SEO. Hence, these skillsets are highlighted in this blog to shore up their campaign and help them improve website ranking on Google.