If you are a business owner, it doesn’t matter what your industry is, or what products or services you are offering to the customers, what matter is staying up-to-date with digital marketing trends. You may be unaware of the rising trends, but your competitor and customers will be, therefore, staying updated with the new developments is an essential step. If not, your brand’s reach and repetition will be limited. Just a few years ago, having a website and a Facebook page was more than enough to run a business successfully, but now it has changed so much. A lot of digital marketers in 2020 are focusing on new ongoing trends that are effective. Hence, it is also important for you to follow these trends and engage them in your marketing strategies.
Chatbot started out a few years ago, personal assistance without a person. It allows users to get personalized and focused interactions. A considerable number of digital marketers use a chatbot because of its many benefits, 24 hours service, instance response to queries, no need for a break, vacation, or pay. In 2020, the chatbot will be more convincing and popular than the previous years.
SEO’s are leaning further towards voice searches with keywords based on how people talk and not type as more people use digital assistance like Google or Siri. Voice has become popular in the past two to three years, and it will continue to be an importance in digital marketing. Optimizing for voice search is not all about staying relevant; it is about fostering relationships and building brand loyalty.
Video Marketing: Video marketing is not an option; text-based content cannot compete with video content, especially when it comes to selling products and services online. Video marketing is engaging, especially if it is a live video. Live streaming is a powerful digital marketing tool, especially when combined with influencer marketing. The benefit of video marketing is that consumers claim that watching a product video makes them more confident while making purchases.
Social commerce, also known as shoppable posts, refers to buying products directly through a post or ads. With the launch of checkout on Instagram, the shoppable social media post has gained more attention. To purchase these products, you do not have to leave the site or app. The goal of this is to decrease the steps for the customers by selling directly on social media, which will also decrease the rate of abandoned products.
Influencer marketing has been a part of digital marketing for a few years now. And it has been quite successful, but it has become an expensive commodity for digital marketers. Rather than competing for top-tier influencers, small and medium-sized businesses are opting to work with small and medium-sized influencers. Micro-influencers are more affordable and have better engagement with the followers they have narrower niches but are popular enough to be influential.
Interactive emails and direct messaging: Email marketing continues to be important, with personalized email, the email marketing also utilizes emails that looks and functions like webpages, including clickable buttons and other interactions. These polished and interactive email improves conversion. And in an attempt to get more personal, brands are utilizing dm for conversation, and it has become one of the hottest digital marketing trends. It is effective for progressing relationships.
Apart from this, it is essential for marketers to focus on creating extremely high-quality content. Optimizing for featured-snippet is another crucial thing to keep in mind. Generation Z, the latest consumer group, marketers will have to take a 180-degree turn while marketing to them, especially if you’ve been marketing for Boomers or Generation X. Keeping up with the changes in the consumers’ behavior and the landscape of digital marketing is important more than ever for marketers.
