Almost every business in the country, large or small and regardless of industry, has some form of web presence, and everyone competes for a few positions at the top of the search engine results pages (SERPs).
Since big companies already have millions of inbound links, decades of content, and a constant source of online visitors, it is no wonder why they often rank high when people search. No matter what industry you are in, you will always have at least one competitor who has lived longer and who has tried harder than you (allocate more budget and resources) to build his or her visibility on the web and search engines.
So how can you, a small business with limited knowledge and resources, compete with that level of competition online? Reach out to us for the best white label link building.
One of the best things you can do as a small business is to give yourself a niche focus. Naturally, you might think that the best search option is to cover as many technical areas as possible. However, if you are trying to outdo your biggest competitors, it is better to focus more on the niche. Having a few professional sites gives you a wide range of keywords, but your relationship with each other is a little less intense. If you put all your effort into one or more keywords, you will be able to achieve the highest visibility.
Long-tail keyword strategies try to achieve the same goal. With niche technology, you sacrifice small links with a large volume of articles with high consistency in a very small volume of articles. With long-tailed keywords, you will be sacrificing a few chances of leveling with the most popular keywords to get a standard power level with less popular keywords.
Long-tailed keywords are extended terms that Google wants. Setting high on long-tailed keywords is much easier than setting up short keywords, so even though they bring in less traffic, they are still very important for small businesses to follow. Fortunately, arranging long-tail keywords is easy. You can just publish more great content – long-tail keywords usually appear naturally during your writing.
Another way to win the competition is to target a large local audience. Local search is becoming more and more important. Even if your business operates at a national (or international) level, you can still take part in a niche market and outsource your competition to at least one important place by setting up a specific local area. Post the best content on your website, using location-specific keywords, about your company’s presence, and report to the media about the possibility of high-powered internal and local links. This is one of the easiest ways to create local content at the same time.
Search engine optimization (SEO) is no longer just about volume. It’s not about who’s been on the web for the longest time, who has the most inaccessible links, or even who has the largest library of the best content. It is about which page or website is most relevant to the searcher. Know that there are several strategies you can use that can give you an edge over the big, unfair competition.