Google’s algorithm is tricky, and it favors some SEO methods while penalizing others, such as the use of the black and gray hat methods. White hat SEO link building incorporates the techniques you should focus on to rank your site in Google. White hat SEO includes search engine optimization methods that incorporate positive strategies for growing traffic and audience. The practices should align with Google’s guidelines, and the goal should be to focus on the users by creating a good experience for the users.
Along with Google, other search engine algorithm also focuses on weeding out sites that use black hat techniques, like content automation, hidden links, keyword stuffing, and more. While black-hat techniques may seem quicker and easier, they won’t withstand the test of time and Google’s algorithm updates. Google is constantly updating its algorithm, and when it identifies spammy or low-quality backlinks in any site, the website will be penalized. Therefore, it is important to use white-hat link building in any internet marketing.
Guest Posting: It is a slow process and tends to yield a lower number of links, but these links can be highly valuable to the website. The link posted through the guest post should be relevant, authentic, and should allow you to control the context around your brand, including related keywords. The main focus of this approach is to create quality content and cater to the audience. This can be done by reaching out to online media outlets, bloggers, and other websites related to your industry and asking them to write an article for them. And in the article, you can link relevant content from your site as a resource.
Content Promotion: Content promotion is quite the opposite of guest posting. You can place a large number of links in a short amount of time, which can result in many high referrals, and you can quickly expand your brand awareness. The first step is to create an exceptional piece of content on your website, then reach out to online media outlets, like news stations and magazines, and asking them to cover your content on their site. This tactic will help you to showcase your brand’s expertise.
Utility Link Building: Utility link building will require little effort on your part: you don’t have to write articles or create new content. Especially if your company sells local services like home security, TV, or internet: utility link building will be beneficial. All you’ll have to do is look for utility and resources pages on local government sites and real estate sites and ask them to include your website as a resource. This is an easy way to engage with the locals who are already looking for the services that you offer.
Broken Link Reclamation: Link reclamation is a simple way to turn unlinked brand mentions into links or fix broken links that should lead to your site. You can reclaim unlinked brand mentions by using outreach tools or using search queries; finding instances online where your brand name is mentioned but doesn’t link back to your site. And asking them to include a link to your website. You can fix broken link reclamation by figuring out what the broken links originally referenced to and finding a new page on your site with product or content similar to the original one.
White-hat link building is the only way to ensure that your brand obtains high-quality backlinks and maintains its place in the search engine ranking.